Aquatique: moisturising serum concepts
The aim of the project was to design a packaging that would make the facial serum Aquatique more than just skincare, but an experience, a product that promises to transform your daily routine into a ritual of divine rejuvenation. Its goal is clear: to captivate you with its packaging first, making it not only a product you'd love to buy for yourself but also a delightful gift to share or a luxurious addition to your bathroom shelf.
Together with AI I have designed several product concepts to find out further which one would be the most attractive for customers. Go further and choose which one you like the most.
Minimalistic Concept of Pure Water: this concept focuses on the essence of untouched nature, the tranquility of wild water elements, and the potency of natural ingredients. The packaging, simple yet profound, narrates the rejuvenating journey of pure water, highlighting its unique benefits for the skin such as tightening, gentle lifting, and minimizing pores. This approach not only accentuates the purity of the ingredients but also weaves a story that connects you to the wild, serene energy of nature, making it an irresistible choice for those who value purity and simplicity.
Purity and Minimalism Concept: With a focus on purity and minimalism, this concept presents a clean, understated design that resonates with Aquatique's commitment to simplicity and quality. The packaging, with its clean lines and minimal color usage, puts the spotlight on the serum's pure composition, promising a skincare experience that revitalizes and balances the skin.
Intricately Detailed Label Concept: intricately designed packaging draws inspiration from celestial waters, a mythic elixir bestowed by the gods. This design narrative encapsulates divine elegance and mythical purity. It's a visual and tactile invitation to explore ancient legends and divine beauty, making it a perfect, precious gift that promises not just to rejuvenate the skin but to enchant the senses.
Concepts that resonate the most with you reflect not just your taste in skincare but your essence of beauty and elegance. Which one would you prefer to buy, gift, or display? I would be really interested to know it.
Thank you!
